Beachwood Marketing is a college-preparatory course composed of students from ten different schools that comprise Excel TECC. In their 12th grade year students have the opportunity to explore business topics through class instruction, design individual and group research projects, develop interpersonal communication and leadership skills, and get real entrepreneurial experience by making real world sales. Students participate in a cooperative learning lab in which they are employed in the field of choice, are evaluated at their work sites and apply their unique classroom career field connections. The Marketing program gives students a different perspective in life, where we learn to work smart not hard. Leaders are not born they are made! We strive to be intellectual entrepreneurs with social consciousness that lead by example both in the business world and in society.